Hyundai Motor Group Rises to #3 in US Retail New Vehicle Market



As a result of the initially 5 months of 2022, Hyundai Motor Group US
retail current market share ranks 3rd, up from sixth a 12 months ago, dependent on
new car or truck registration data compiled by S&P World wide Mobility.
With 12% of the retail market, Hyundai now trails Toyota and GM,
but outpaces Ford, Stellantis, and American Honda. Hyundai Motor
Team consists of the Hyundai, Kia, and Genesis models.

Model-level new registration data indicate all a few Hyundai
Motor models contributed to Hyundai’s share expansion. As the desk
underneath illustrates, considering the fact that 2017 the retail U.S. sector shares for
Kia, Hyundai, and Genesis have developed by 1.7, 2.1 and .3 share
details, respectively. Whilst Genesis’s increase is modest in complete
conditions, it has quadrupled from .1 5 decades ago.

The growth of the merchandise portfolios for all a few brands has
performed a central role in the corporation’s share expansion. Now the
company has entries in all key vehicle segments, and, far more
importantly, all the vital utility segments. Whilst the reduced midsize
utility section is not coated, it could be argued that the Sorento
need to be in this segment.

None of the brands competes in the two total measurement utility
segments, but alongside one another these two groups account for just 3.2%
of new retail registrations (May well 2022 CYTD). It is also noteworthy
that Hyundai Motor’s expansion in current market share and increase in rank has
taken place without having an offering in the standard system-on-frame
pickup segments.

Current additions to all three brands’ portfolios have added
sizeable share to every single brand. Hyundai released the 3-row
Palisade and Venue utilities in 2019 (which have contributed 13%
and 4%, respectively, to Hyundai Motor’s Could 2022 retail
registration volume). These were followed by the start of the
Santa Cruz lifestyle pickup (5% of 2022 retail registrations) in
2021 and the Ioniq 5 EV at the commence of this yr(4% of 2022

Kia introduced the a few-row Telluride in 2019 (15% of May perhaps 2022
CYTD Kia retail registrations), the Seltos in 2020 (7%), the
Carnival midsize van in 2021 (3%), and the EV6 electric powered automobile
this 12 months (4%).

Last of all, Genesis has significantly benefited from the addition of the
GV70 and GV80 crossovers to its lineup in 2021. All those two styles
now account for nearly two thirds of all Genesis retail
registrations, and, importantly, give Genesis automobile homes
with a crossover alternative so the home can remain model and
maker faithful.

Hyundai Motor also has demonstrated its skill to contend in
the expanding and all-vital EV place. By the initially 5
months of this 12 months, the Ioniq 5, EV6, and Niro rank fifth, sixth,
and ninth, respectively, between all EVs on the U.S. industry, centered on
new retail registrations. Jointly these three products now account
for 11% of all retail EV registrations. Hyundai Motor is the only
corporation other than Tesla to position two or a lot more EVs in the leading
ten, and, if Tesla is removed, the Ioniq 5 and EV6 rank next and
3rd, trailing only the Mustang Mach-E.

This automotive insight is part of our regular Major
10 Tendencies Business Report
. The report findings are taken
from new and utilised registration and loyalty info. To down load the
complete report, be sure to simply click down below.



Posted 28 July 2022 by Tom Libby, Affiliate Director, Loyalty Methods and Marketplace Analysis, S&P Global Mobility&#13


This posting was printed by S&P Worldwide Mobility and not by S&P World Ratings, which is a independently managed division of S&P Global.


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