Entire world-renowned Real Madrid club and BMW signed before nowadays an settlement with the goal of developing diverse initiatives in the field of future mobility, sustainability and range. Florentino Perez, President of the Genuine Madrid Soccer Club, Manuel Terroba, Government President of BMW Team Spain and Portugal had been in the attendance now.
Section of this agreement, the Authentic Madrid very first division soccer teams, both male and feminine, the basketball staff, as effectively as the club’s complex workforce and executives, will have 100% electrical BMW cars at their disposal. The clubs will have the solution to drive any of the pursuing BMWs: iX, i4, iX3, i7 or iX1. Audi has been a big sponsor of Real Madrid due to the fact 2003.
In addition, BMW Spain and Authentic Madrid will develop a collaboration center, “hub for sustainability”, which will provide as a generator of thoughts aimed at marketing ground breaking initiatives that have a beneficial effects on the ecosystem and culture. In addition, BMW Spain and Authentic Madrid CF will work collectively to create concepts and initiatives aimed at promoting diversity.
The tie-up arrives a tiny more than a 12 months right after BMW’s Italian division inked a offer with AC Milan to grow to be its prolonged-time period Automotive Lover and Quality Lover. About in Germany, BMW negotiated a number of many years back with FC Bayern Munich to become its primary sponsor from 2025, but the soccer crew ultimately resolved to increase its deal with Audi by 4 several years until finally 2029.