Macronix expands automotive NOR flash market presence


Macronix chairman Miin Wu. Credit rating: DIGITIMES

Macronix International has step by step expanded its share of world wide motor vehicle-use NOR flash current market with its choices presently on a par with greater international counterparts such as Infineon, in accordance to Miin Wu, chairman for the Taiwan-centered memory chipmaker.

At the moment, the global automotive NOR industry is approximately a match amongst two major gamers, in accordance to market resources. Infineon has been engaged in the automotive current market for lots of many years with big clientele, but the gap involving Macronix and the IDM is getting lesser and more compact, included the resources.

Against an intense pricing method at Infineon, Macronix’s rates for automotive NOR flash chips have by now surpassed the competitor’s, resulting in better financial gain performance for the corporation, claimed the resources, stressing that Marcronix’s strategy is pretty straightforward: it gives priority to building gain in excess of growing market place share.

Macronix’s NOR flash products and solutions, assembly the stringent temperature need for the place environment, have also penetrated the lower-earth-orbit (LEO) satellite industry section, Wu disclosed, and the corporation will try to lead the section worldwide in the up coming 10 years.

Wu has also vowed to direct Macronix toward the enhancement of memory-centric remedies boasting both storage and computing abilities in the up coming decade. And 3D NAND, with the greatest density and least expensive production value, is envisioned to become the new mainstream in the memory market place.

Macronix has started quantity shipments of 48-layer 3D NAND products, and is set to enter mass production of 96-layer choices by the conclude of 2022. Wu pointed out that the firm will endeavor to turn into the world’s top rated seller in the segment in the foreseeable future, although the goal is quite tough to obtain amid intensive competitiveness from Samsung Electronics, SK Hynix and Micron Technology.

Macronix has readied similar current market advancement roadmaps, under which it will initial stand organization in the NOR market just before fighting tough in the NAND battlefield, in accordance to Wu.

Its revenue in the China market place had been a minimal impacted by lockdowns in japanese Chinese metropolitan areas in the past two months, but will be back again to standard together with the reopening of Shanghai starting up June 1, Wu extra. Other cities which include Kunshan were successively unsealed in the training course of May well.


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