Customers want to listen to from their automakers about related companies, safety remembers, warranties, coverage discounts and other added benefits, in accordance to a new LexisNexis® Danger Remedies study, “The Driver’s Attitude: Connectivity and Connectedness,” released nowadays. Insights from extra than 2,000 U.S.-primarily based linked vehicle owners1 highlight the prospects for automakers to further have interaction with their clients, generate new and utilised motor vehicle brand name loyalists, and understand the return on investment for connected auto technologies.
“Our research exhibits that automakers are at a confluence. While automakers encounter expanding aggressive strain to supply the very best auto possession knowledge, and connectivity is mainstream in several features of consumers’ lives, there nevertheless seems to be reduced shopper activation and conversion costs within connectivity programs, regardless of the advantages,” said Dave Nemtuda, head of OEM product, U.S. connected vehicle, LexisNexis Risk Methods. “The automotive market can choose motion on these insights to boost the purchaser expertise, educate customers on the gains of linked providers and support reach connectivity-connected business enterprise targets.”